“Many people admire Iacocca for his marketing savvy and management expertise. But it is probably his knack for plain talk that strikes the most responsive note among his fans.”
- The Business Week

“Mr Iacocca’s book is a profile of a strong minded corporate chief, who moves on the balls of his feet. Mr Iacocca drops some little bombshells that are certain to get attention in Detroit.”
- The Wall Street Journal, On Lee’s Autobiography